THE FUTURE OF MENTAL HEALTH
Delivering better mental health globally
Footage from Tend iPhone 12 alpha
VISION
How do we take the best treatment for depression and scale it for 600M people?
Tend is a new scalable way to support mental health and wellbeing anywhere in the world, right where it is needed most at a cost affordable to all.
IMMERSIVE PHONE AND VR MBCT
Tend is a full Mindfulness Based Cognitive Therapy (MBCT) course based on smartphones and VR.
MBCT is one of the most thoroughly clinically tested and effective tools to reduce stress, anxiety, low mood and burnout. Numerous RCTs from across the world have shown its huge benefit to a wide range of individuals for improving their mood and productivity - at home and at work.
For the first time ever, we can deliver MBCT anywhere in the world at any time of day or night.
BREATHTAKING ESCAPE
Based on smartphones and Meta Quest 2 VR headsets, Tend offers a unique way to deliver Mindfulness Based Cognitive Therapy. As well as being a world first fully interactive MBCT course, Tend is a place to escape to. Providing an immersive break from users' surroundings has proved extremely successful in improving retention and course completion.
The view from the virtual home environment during
the sunset relaxation session. Screenshot from Oculus Quest 2
CLINICAL TRIALS
WE'RE AT THE CUTTING EDGE OF MENTAL HEALTH RESEARCH
We ran an feasibility clinical trial with 12 patients with a history of depression. The results were overwhelming. Their depression
and anxiety scores reduced from an average of PHQ-9 10.2 to 4.6 taking them from being 'moderately depressed' to a sub clinical score meaning they were not depressed. This represents a potential breakthrough in the treatment of low mood, depression and anxiety.
Tend MBCT clinical trial results in numbers
82%
COMPLETION RATE
54%
REDUCTION IN PHQ9 DEPRESSION SCORE
48%
REDUCTION IN GAD-7 ANXIETY
SCORE
82%
RETENTION AT 4 WEEKS
Meet The Team
Emma Selby Co-Founder Clinical Lead
Emma is a clinical nurse specialist focusing on mental health. Emma is the director of digital mentality and co-founder and clinical director for Tend. In addition to providing clinical knowledge Emma is a multi-award winning nurse with multiple digital designs and innovations and three year’s experience in developing digital therapeutics.
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Jon Brichto
Chairman
Jon Brichto is managing director of multi-award winning creative production company Brickwall, with nearly twenty years as a successful business leader. At Brickwall Jon has overseen the company’s expansion across digital channels developing the business from a film company into a full service creative production studio working on animation, film and digital projects.
Matthew Hoad-Robson
Founder/CEO
With over fifteen years experience delivering multi-award winning content for clients including Rolls-Royce, BBC, Greenpeace, NSPCC, Cancer Research UK amongst many others, Matthew is a highly experienced creative leader. He is the founder and managing director of tend, an experienced meditator with a keen interest in improving mental health through technology.
Kathleen Wets Co-Founder/COO
Kathleen studied neuroscience, psychology and pharmacology at Stanford University and The Institute of Psychiatry, Kings. She was editor of "Current Opinion in Neurobiology" before setting up Faculty of 1000. With previous experience working in successful
science publishing startups Kathleen brings with her a wealth of experience in research. Now dedicated to developing evidence-based, effective and scalable tools to improve global mental health.
Ezechi Britton MBE
Strategic Advisor
Ezechi is co-founder and former CTO at Fintech startup Neyber, a lending platform that has received over £100 million in investment from companies including Goldman Sachs. His experience in delivering critical technologies to a tight deadline will be invaluable in insuring the project's success. He was honoured in the 2022 New Years' honours list.
Dr. Rebecca Gould
Clinical Advisor
Dr Gould completed a PhD in psycholinguistics, a post-doctoral position at the Institute of Psychiatry, Psychology and Neuroscience, King’s College London and was awarded a Wellcome Trust Fellowship in 2005. She completed a Doctorate in Clinical Psychology in 2009 before becoming associate professor at the Division of Psychiatry at University College London.
Our Partners
University College London
The Retreat York
Brickwall
Digital Mentality
CAREERS
We’re looking for innovative talent to join our team. See all positions and submit your CV.
Lead Developer
London, United Kingdom
We're looking for a talented lead dev to help support our technology team and continue helping us stay at the cutting edge of VR technology. Strong C# skills and a thorough knowledge of developing for Unity essential, HLSL, Shadergraph, 3D graphics optimisation for mobile platforms and VFX Graph definite bonuses.